Over the last decade or so, digital advertising has easily surpassed all traditional marketing channels. While things such as newspaper ads, commercials, and radio ads are still used, it’s the digital sphere that is pulling in the most marketing money and pushing conversions more than anything else.
Digital advertising is easy to implement, not as limited as physical advertisements, and can be easily fused into the content that potential customers are using practically every moment of their lives without them being annoyed by it.
If you want to succeed in this business environment, you’re going to have to master digital advertising.
Digital Advertising VS Physical Advertising
Digital and physical advertising share a lot in common. They both utilize marketing materials such as visual and text-based content designed to persuade an audience to make a purchase. The differences mostly come in through their distribution methods and how limited they are.
Digital advertising can be placed on hundreds or thousands of other websites, there's no need to worry about a site not having room to run your ad or marketing content as you do with a newspaper or a TV time slot. Plus you can more easily implement video and audio into your advertising without making massive investments!
Physical advertising and traditional ad channels have a lot more limitations. You're limited by how much space specific advertising channels have such as space in a newspaper, there aren't as many venues to choose from, and you need to pay for the creation of the advertisement materials such as business cards, billboards, display stands, and similar items. The costs are much higher with less potential to get your brand seen by your target. It is also often much harder to target physical advertising to your perfect audience.
What is Cold Traffic And Why Every Business Needs It
Cold traffic sounds like an odd term, but it just means gaining web traffic from people who have no idea what your business is. They’ve never purchased from you or been targeted by your ads, and they probably have no idea who you are.
So, why do you need cold traffic? Well, that’s how you grow your customer base. Just targeting people who have already shown interest in your company won’t lead to any substantial growth. You need to entice new customers by throwing out a broad net and seeing who you can bring in.
If your sales process is a funnel, cold traffic is like a fire-hose of new prospects you can run to the top of that funnel!
Why is Digital Advertising Gold Hidden In Plain Sight?
Digital display advertising is also known as banner ads or display ads. You see this every time you go to an ad-supported website and some random company’s ad or video is sitting up in the corner or at the top of the page. You also see this when you get ads in the apps you use on your phone, and amongst the content in articles, you read and in videos you watch.
This is gold. It lets you present your brand and your offers to a broad reach of people with very little effort. Everyone who visits that site will be exposed to your business.
Ready For A Cold-Traffic Test Drive?
If you are ready to see how cold traffic can help your business we want to give you a special invitation! We want to give you a free strategy session to help you plan out the perfect offer and show you our unique approach to making cold-traffic your next best marketing opportunity!