Do you want to learn about the best high-performing ad type that you've probably never heard of? Display advertising is fantastic for targeting demographics and interests, but it's also great for retargeting.
In fact, display ads are all over the web! You see them every day, but sadly many small businesses don't even know they're an option. Let us show you how to make your ad money go further with display ads by taking advantage of the same technology used by fortune 500 companies!
Here are three strategies for high-performing display ads:
Strategy # One: Segment Your Audience
Segmenting your audience is a great way to make sure that you're targeting the right people with your ads. You can target by demographics, interests, or even past behaviour. This ensures that your ad reaches the right people and that you're not wasting your money on ads that no one will see.
Strategy # Two: Use Retargeting
Retargeting is a great way to reach people who have already shown an interest in your product or service. When someone visits your website, they'll be added to a retargeting list. Then, you can target them with ads that will remind them of your product or service. This is a great way to reach people who might not have been ready to buy your product or service the first time around.
Strategy # Three: Make Your Ads Interactive
Interactive ads are a great way to engage your audience and get them interested in what you have to offer. These ads can include videos, slideshows, or even games. This is a great way to show off your product or service and get people interested in what you have to share.