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3 Minutes Read

The benefits of social media marketing

Social media is everywhere now. Even if you aren’t scrolling a feed on your phone, you’ll hear TV presenters asking you to contact them, have friends sending you the memes they found, or read news that started its life on Facebook, Twitter, or TikTok. And if everyone else is there, shouldn’t your business be there too?


Social media is a crucial way to engage with customers, and we can help you make sure you have a professional social media strategy that works for you.


Understanding your target audience and their interests


First, we can help you understand your target audience. When you look at the statistics, you might be surprised. TikTok, for example, boasts over one billion active users, despite being banned for about a third of the world’s population!


While you understand your market, and the customers you want to reach, we can help you understand the social platforms they are on. Each platform offers something slightly different, and, therefore, attracts slightly different types of users.


Being on TikTok is no use if most of your audience and from older generations, for example. And while Facebook remains the biggest platform, it’s not often used by younger people. We can make sure you are using the same platform as your potential customers, so you aren’t wasting time trying to engage with people who are unlikely to be your customers.


Choosing the right content for you


We can also help you make sure you are publishing the right content. And, importantly, posting it at the right times and places. Despite its apparent simplicity, there are lots of things to consider. Posts on Twitter, for example, don’t get seen for long, so it is important it gets noticed and shared straight away. 


Gemini Web TV can help you to create professional social media content that is right for you, the platform you are using, and most importantly, for your audience. When you have a striking post, it’s more likely to be noticed and more likely to be shared, increasing the power that it has for your business. 


Making sure it all works

There’s no point in spending money on any type of marketing if it doesn’t work. 

Gemini Web TV can help you understand what is, and what isn’t working. 

Using analytics from your posts, you can see what people engaged with, and what they didn’t like so much. 

This will enable you to adapt your strategy.


When you know that your posts are being seen by the right people, and they are having an effect, you will also know that the time and money you are investing in is generating a healthy return.


Putting it all together 

At Gemini Web TV, we are the experts. Our social media professionals can help you to put together an effective marketing plan that is right for you. By engaging with your customers on the sites that they use and enjoy, you will be able to build positive relationships, improve customer loyalty and win new customers.



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