Video marketing is, quite simply, the use of video as a promotional device. Whether you are looking to promote a product, service, or just your brand generally, video can be an effective tool in your armoury, helping you keep existing new customers and winning new ones with the video content.
However, while video marketing might seem easily accessible, anyone can shoot a video on their phone and upload it YouTube in minutes, effective video marketing takes thought, planning, and time to get right for your needs. Whether you want to engage potential customers or interact with your existing customers video marketing can help.
Why use video marketing?
Video has risen to become the dominant media of the internet. It is hard to remember that a few years ago internet video was known for low picture quality and annoyance as it slowly downloaded and buffered. But with fast broadband standard in homes and mobile networks constantly increasing the speeds they offer video is easily accessible by anyone on almost any device.
Collectively YouTube’s 2.3 billion users watch over 1 billion hours of video every single day. And research by Hubspot found that video was the preferred content from brands for more than half of the internet users surveyed. You only need to think about how other people consume media to understand why video is so compelling, far more people will sit in front of the TV for news, education, and entertainment than listen to the radio or read.
The simple fact is that video a great way to connect with people because that’s the way they want to connect.
How do you use video marketing?
The first step is to think about what you want to achieve. Do you want to increase sales, share information, or create a viral video that people will share and increase your brand awareness? All these, and more, are possible, with video marketing, but it is almost impossible to create a video that will do them all, so it’s best to focus on your key goal and the message you need to convey for that.
You also need to think about your audience and the platform that you are going to use. The two will be closely linked, for example TikTok has many younger users, but older customers are unlikely to see your content on there. How you are using your video is also important, if it’s intended for your website landing page you might want to host it (but beware the bandwidth costs of this) but that will stop people sharing it. YouTube is a great way to share and embed video, but you may lose some control if people leave your site to watch it.
Finally, you need to plan your video. Video production is not easy — just look at the range of quality on YouTube — so you might be better off investing in professional production, but whether you do it yourself or not you will need to think about how you communicate that message, from ideas for the script to the shots and action on screen.
Good video marketing can make a huge difference to your business. A few seconds of video can convey more than thousands of words of text and dozens of pictures. Good quality video marketing is one of the best investments you can make for your business.
In mean time Gemini Web TV have ability to produce highly professional customised videos for your business at no cost.
Find out more detail here >>> Learn more about video marketing!
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